Tuesday, September 20, 2011

The New Hershey Scam

WG cooked dinner for us tonight. It was a wonderful treat to go to his house and enjoy a nice meal together. While Flash and I were there, we noticed this bag of Hershey's kisses on the counter. The packaging was a little different than other's I've seen, so I took a closer look.

"Aerated chocolate" the bag read.

Aerated chocolate?!?! What?!?! I had to ask. WG explained that it's a regular milk chocolate kiss with holes in it. "For air" he said, as if that was perfectly normal.

"For air." I said. "Air? Because air makes chocolate taste better?"

"Actually, I think it does," he said. He talked about some candy bar from "back in the day" that used to have similar holes in it that was one of his faves.

Air. I just didn't get it. So I sampled one. I kept thinking it would be like a crunch bar with rice krispies in it or something, but no, it was actually just little air holes.

We were discussing this on the ride home later and I told Flash that I think this is the new Hershey scam. "They are getting away with putting less product in each bag by putting holes in the chocolate!! This is a rip-off!!"

Flash assured me that the bags are packaged by weight, but I'm sure there's some loop-hole. It's like buying a quarter-pound burger, it's all pre-cooked weight. This chocolate is pre-drilled weight!

Aerated chocolate. Ha!! I think they are just blowing smoke up our...well...aerated arses!

1 comment:

Jennifer said...

I agree! Just a marketing gimick to get people to buy their product. Personally, I think its dumb :)